| Apart from the Norm
When it comes to having children, people have a choice. But because the prevailing societal norm is still to aspire to parenthood, the choice is not as free as it appears. Social pressure is considerable. After researching the subject Cox Janssens decided to balance the debate and offer a more positive view on life without offspring. She created a set of conversation cards that can be used by those still in doubt or those struggling with involuntary childlessness. The cards’ visual cues help them distinguish their own desires from those projected by outsiders.

In collaboration with Máxima Medisch Centrum Veldhoven.
In collaboration with psychologists and sexuologists from the Netherlands and Flanders.

Nominated for Brains Awards 2016
Shortlisted for the World Illustration Awards 2017 | Category Research

| Here you see a selection of motivations to have and not have children.

| Thesis with research about societal and personal ideas.

Nederlands | English
Cox Janssens | Conform Cox | 2017 ©